Bots are created to reply users automatically when their comment on post fulfill the matching strategy as you designed. They can be created from either of the two tabs: All Posts or All Bots.
Image 1: Select a post in All Posts tab
Image 2: Create New Bot
Image 3: Set up a bot step by step
Step 1, give a name to the bot for your record. You may name it as a campaign name plus the created date for traceability. Step 2, select one of the Matching Strategy: Any content / Partial match / Contains all / Exact match. Partial match is the most common, hence, the default option. Refer to their description as below:
Any content: all comment will match with the rule.
Partial match: comments that contain ANY keyword will match with the rule.
Exact match: comments that is exactly the same as any keyword will match with the rule.
Contains all: comments that contain all keywords will match with the rule.
Step 3, set up a set of keywords that you wish to trigger the auto reply. If you selected Any content, please skip this field to the next step. Step 4, set up Public reply. The message in this field is sent to reply on the comment that fulfils the matching strategy. Step 5, set up Private reply. The message in this field is sent to reply users with dm when their comment fulfils the matching strategy.
Image 4: Private Reply in Single Message mode
Creating a Private Reply can be in different formats. Step 1, input message into the text field with maximum 1000 characters. You can also insert emojis in your message from the smile icon at the right of the text field. Alternatively, follow step 2 to insert an image. Sending an image as Private reply will clear the text message and Quick Reply. Step 3, click on the add button to create a Quick Reply option. A Quick Reply option is a button underneath the text message. You can create up to 13 Quick Reply options in total. Step 4, for each created Quick Reply option, you can name the button at the left, and select the existing flow users go to upon clicking the button. Refer to Flow Quickstart for detailed flow setup guide. If you wish to set up the Private Reply as carousel instead of text with Quick Reply or image, i.e. scrollable cards, follow step 5 to click "switch to carousel".
Image 5: Private Reply in Carousel mode
A Carousel is a set of scrollable cards. Each card must have at least a title and any of the following elements: image, subtitle, button. You can create up to 11 cards for the Carousel. After adding the number of cards you need, step 1, click on the image area to upload an image. Step 2, set up a title and optionally a subtitle below. Then you can add up to 3 buttons with the plus sign button below the subtitle. Step 3 and 4 represents a button with its name and the flow that it connects with. Step 5 and 6 represents a button with its name and the url that it connects with. By clicking the exchange icon at the right of the button name row, you can switch between Go to flow and Go to url. If you need more cards, follow Step 7, click the add button. Optionally, click "switch to single message" mode if you don't want the Private Reply to be a Carousel.
Image 6: advanced setting
Under private reply, you can see a "Show advanced setting" button. Click on it and you will see a label section. You can see all the existing labels here and you can select the labels for this bot rule. When a user's comment fulfils the matching strategy, one is tagged with the labels selected with the bot rule. With these labels, you can better understand and re-engage your customers in the future easily.